And the winner is …
Playing in the Champions League.
Industry awards set benchmarks, foster a discussion about quality and motivate people. Winning our first FAMAB AWARD on 23 November was a great experience for us: we can count ourselves as an international player! Yes, awards make sense and are fun. And there are good reasons for that.
Industry prizes allow us to do two things: measure ourselves against competitors and showcase ourselves. We can compare ourselves to competitors in the market and showcase our services for our customers and their projects. This is why we participate in national and now also international competitions. Because these competitions show us where we stand. And they prove to our customers how well we perform. At the same time, an exchange with industry experts and colleagues is important: we gather inspiration and cultivate an ideas network.
National comparison: being among the best.
The XAVER Award is like a national league for us. It aims to be a “seal of quality” for “outstanding live projects”, such as the Expo-Event. Live Communication Association Switzerland. For us, competing for the XAVER Award is a must, as it shows our qualities and our market value to others in the industry and to a broad audience. Winning a XAVER Award can be noted on our track record vis-à-vis our customers. But, despite our pride at having won numerous XAVERs: our work focuses on our customers – and not on our ambitions.
European comparison: expanding horizons.
By participating in the FAMAB AWARD we participated in an international jury this year for the first time. “Playing in the Champions League” was the concept. The FAMAB AWARD is an interdisciplinary event organised by the German communication association FAMAB Kommunikationsverband e.V. (formerly Verband Direkte Wirtschaftskommunikation e.V.). This is where international benchmarks are determined. A Swiss agency is up against agencies and project budgets which are both usually considerably larger. A Swiss agency that succeeds, knows: we are first-rate in terms of creativity and performance. We were therefore delighted to win the bronze FAMAB AWARD for the “ABB Gotthard” project.
Read more about the FAMAB award ceremony.
International customers: a global perspective.
In addition to expanding our horizons, dealing with international competition is also an obligation in respect of our globally active clients. Customers such as the European Space Agency, ABB, Barry Callebaut, Microsoft or the Mindfire Foundation task us with projects of international dimensions. We operate in a globalised world of communication, even though we position ourselves first and foremost as a national service provider. So, after winning our first international AWARD we have gained a taste for more. And the winner is… standing ovation and its clients!
© Bilder FAMAB Award: Peter Jammernegg, Ben Grna