The FOX project: standing ovation launches 360° experience design process.
Hello, I'm FOX – Focus on Xperience. FOX helps companies design, develop, and enhance their brand experiences. This prototype is part of standing ovation's Innovation Strategy 2025+. In this article series, we reflect on what makes the project special and the role this prototype plays in the future of our agency.
The Story Behind FOX
Sustainable and successful marketing strategies require a clear focus. That’s why FOX puts the brand experience of end customers front and center. FOX is the result of a comprehensive strategic overhaul by standing ovation. During the testing phase of the FOX prototype, over 90% of involved clients saw clear added value.
Customer Insights as the Starting Point
The FOX project was developed to meet the growing need for authentic and meaningful interactions between companies and their audiences. It provides a tailored platform where people and brands can connect in a dialogue-driven environment. These connections don’t just create short-term effects; they build long-lasting loyalty and relationships.
Need-Based Analyses for Targeted Solutions
FOX always starts with one question: What can your brand do for your consumers? The first step is gathering and analyzing customer insights. This involves developing a deep understanding of your audience’s needs, desires, and behaviors. These insights serve as the foundation for every further step, ensuring that the design and creation are tightly aligned with your audience’s expectations.
Liquid storytelling. Seamlessly across all digital channels and formats. Without losing the thread.
Personalization and Tailored Messaging
Another key aspect of the FOX project is personalization. Based on in-depth needs assessments, our teams develop customized experiences that are precisely tailored to your audience's expectations and desires. This individualized approach increases the relevance of your messages and maximizes their effectiveness.
From Story to Experience
When it comes to creatively transforming insights, storytelling takes center stage. We translate identified needs into an inspiring and compelling story. This story serves as the blueprint for the entire planning and execution of a customer experience. Whether it's a customer journey, digital format or live event, each step is carefully designed to bring the story to life and leave a lasting impression on your audience.
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Experience Focus – Online Cart: Security and Clear Process Design -
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Experience Focus – Customer Service: Make it easy for your customers – not for your brand! -
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Experience Focus – Event: A dialogue at eye level starts with set design
Iterative Process. Short Sprints. Continuous Improvement.
The iterative approach of the FOX prototype means that every phase of the process is continuously reviewed and optimized. Feedback and results from each step flow into the next phase, helping refine methods and approaches. This ensures the project remains flexible and adaptable to new insights and market conditions.
Measurable Impact on the Brand
Using analysis tools, KPIs, and metrics like engagement, we monitor and assess the impact of every interaction on your brand. These data points provide valuable insights: Are we meeting our goals? Is the experience truly creating relevance? What areas need improvement? Focusing on measurable impact ensures that every action provides real value for your brand.
Creating Experiences Today Requires Thinking Further, More Digitally, and More Measurably
The FOX prototype demonstrates how a technology-driven approach can revolutionize experience development. What our clients do is what we do: test, learn, fail, tweak, and win. This approach ensures that standing ovation remains an industry leader capable of meeting the ever-changing demands of the market.
Laura is the creative heart of standing ovation. As Head of Creation and a member of the management team, she transforms needs into captivating, cross-media storytelling.