Branding Expert Thomas Volprecht Returns to standing ovation
standing ovation strengthens its leadership team with the addition of Thomas Volprecht. As the new Head of Strategy and member of the executive team, he will help drive the company’s vision forward from the Zurich office.
In his last position at Echt AG, Volprecht gained extensive experience in brand management and neurobranding. As Community Head of Brand Development, he led the consulting team and oversaw the repositioning of the agency.
Since 2011, Thomas has been a key figure in the Swiss agency scene, lending his expertise to top firms such as Process, Craft and Source Associates. Prior to that, he worked as an independent consultant, helping numerous SMEs develop their brands and proving to be an invaluable partner. The dynamic world of agencies is where Thomas thrives, and now he's bringing his wealth of experience and passion for creating impactful brand experiences to standing ovation.
Leading the Charge on Innovation Strategy 2025+
In his new role, Thomas Volprecht will team up with Laura Eberspächer, Head of Creation, to accelerate the company’s 2025+ innovation strategy. This includes expanding the FOX prototype into a new business model and integrating AI-driven technology to better understand customer needs by the end of 2024.
«It’s fantastic to be back at standing ovation after after some time away.»
Another key priority will be the development of new solutions focused on customer experience and measuring the ROI of brand experiences, an area of brand management that has yet to gain full traction in the industry.
Back for More. Welcome Back, Thomas!
Thomas is no stranger to standing ovation, having been part of the team from 2015 to 2020. «It feels great to return to standing ovation after some time away. I’m really looking forward to supporting the team through this exciting transformation, particularly as we redefine the agency’s direction», Volprecht shares.
«Thomas’s years of hands-on experience bring immense value to both our clients and our agency.»
New Projects Call for Expanded Expertise
2023 has been a landmark year for standing ovation. Thanks to the FOX prototype launched in 2022, we've secured new projects in industries such as insurance, finance and public services.
At the heart of these projects is a focus on customer needs, guiding the development of experiences across the customer journey. Thomas' diverse skill set in strategy, brand management, and digital transformation not only brings valuable insights, but also aligns perfectly with standing ovation's strategic direction.
About standing ovation
standing ovation is a brand experience agency. Our DNA is rooted in live events. With creative approaches, cutting-edge technology and industry expertise, we deliver customized, memorable brand experiences that create lasting value for your customers and elevate your brand.