Avenir Suisse Sets the Course for the Future
Avenir Suisse is known for visionary reform ideas and in-depth analysis that help secure Switzerland’s economic and social future. To sharpen its strategic positioning and strengthen dialogue with key stakeholders, the leading think tank has partnered with standing ovation for a focused strategic collaboration.
New Perspectives for a Stronger Positioning
As a supporting member, standing ovation has long had a close relationship with Avenir Suisse—while also offering an outside perspective with strategic foresight. At the heart of the collaboration is a shared goal: refining the organization’s internal and external perception, evolving its positioning, and designing a powerful space for dialogue—especially through live formats that make stakeholder engagement tangible and impactful.
The aim? To define the core topics and drivers behind Avenir Suisse even more clearly—and to position the think tank for long-term communicative success.
“Partnering with standing ovation is a key step in communicating our vision more precisely and reinforcing our role as a leading think tank.”
A Think Tank with Vision. A Strategy with Depth.
A special focus is placed on digital presence and strategic communication. standing ovation is developing a clear framework for content, formats, and digital touchpoints—ensuring Avenir Suisse can bring its reform ideas into public discourse more effectively and with lasting impact.


With this partnership, Avenir Suisse is reinforcing its strategic foundation and laying the groundwork for reform ideas that shape the future. “Thanks to standing ovation, we’re now able to bring our ideas into dialogue with our stakeholders more precisely and with greater impact. Their co-creation approach proved incredibly valuable, especially during the strategic development phase,” explains Jürg Müller, Director of Avenir Suisse.