ZKB in Wonderland – A Celebration Beyond the Ordinary
Under the theme «Wonderland», standing ovation staged Zürcher Kantonalbank’s 2025 staff celebration at the Swiss Life Arena in Zurich-Altstetten – as a platform for genuine encounters, emotional closeness, and surprising perspectives.
When Belonging Turns into Enthusiasm
In a time when connection is no longer a given, brand experiences have become the currency of corporate culture. Wonderland was more than a celebration – it was an invitation to pause, connect, and create lasting memories together. True to the brand message «More time for wow. More time for us.» 4'500 employees came together for an evening that went beyond a simple thank-you: a living statement for culture, unity, and the future.
An Experience with Dramaturgy and Depth
The Wonderland Show opened the evening with acrobatics, dance, and visual power – led by a charismatic main character who used the theme of time as a narrative thread. «It was never time that stopped – it was us.» Interactive LED wristbands connected stage and audience, making something visible: a shared moment. Whether Circle of Wow, retro arcade games or neon night – Wonderland was an experience journey with purpose. Every station, from karaoke and styling corners to future readings, stood as a statement for creativity, openness, and lived diversity.
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By day, the terrace of the Swiss Life Arena transforms into a vibrant Wonderland – with day dance, walking acts, and a summery sense of ease. -
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By night, Wonderland reveals its full effect – with light installations illuminating the facade of the Swiss Life Arena.
From Vision to Impact
standing ovation translated ZKB’s brand culture into a multisensory experience – designed for genuine encounters and lasting impact. Winning the pitch in May 2024 marked the beginning of a collaboration that demonstrates what becomes possible when brands truly place people at the center.
