Outstanding Achievement at treibhaus 2022: Juliane Graduates with Highest Honors
Juliane Weigel, Concept Developer, took her creativity and skills to new heights at treibhaus. Through intensive workshops on concept development, creativity and campaign work, she not only expanded her expertise, but also made valuable connections in the live communications industry. Her final project earned her the highest grade, a perfect 1.0 (which is the equivalent of a 6 in Switzerland!).
Innovative Learning at treibhaus
At treibhaus, young talents learn directly from live communication professionals through a dual-study program. The program focuses on collaborative creative methods, over 300 hours of hands-on learning and in-depth exposure to top agencies in Germany and Switzerland. Following Laura Eberspächer, Juliane Weigel is our second treibhaus graduate.
Inspiring Visit to Zurich
In mid-October, treibhaus returned to our Zurich office for a design-thinking workshop and an intensive coaching session to help participants prepare for their final projects. The visit also featured an introduction to our agency, followed by an evening exploring Zurich with an Apéro, a theater show, and dinner – offering a vibrant glimpse into Swiss culture.
Top Scores for a Powerful Campaign
For her final project, Juliane and her colleagues Mara Daberkow and Theresa Feddersen developed an innovative campaign for the German Hospice and Palliative Care Association. Over the course of eight intense weeks, they refined their ideas, applied their knowledge and delivered an outstanding presentation that impressed both the client and a jury of renowned creative directors from across Germany.
«I had tears in my eyes, and yet I laughed all the same.»
Experiences and Emotions That Touch You
«I had tears in my eyes, and yet I laughed all the same,» said one of the jurors who gave feedback on Juliane's project. For her, it was a highlight of her year at treibhaus. The campaign combined a powerful message with memorable brand experiences and genuine emotion, earning Juliane and her team a top score of 1.0. We are incredibly proud of our rising star, and the trio can look forward to potentially seeing their concept come to life. Bravo, Juliane!
Learning by Doing
Juliane's biggest takeaway from her year at treibhaus? «Just go for it!» She explained, «We trained ourselves to think creatively on the spot and developed innovative approaches together as a team in a short amount of time.» For Juliane, the most valuable outcome was the new friendships and connections she made in the live communications industry. As she puts it, «We all know each other now.»
About treibhaus
treibhaus is a renowned «Agency Campus for Creative Concepts» for young talents in live communication. With its innovative dual approach, treibhaus offers intensive training led by seasoned professionals, hands-on learning and exclusive access to top agencies. Graduates are uniquely equipped to tackle creative challenges and succeed in the industry. standing ovation has been part of the campus since 2018.