Yes – but brand experiences today happen along the entire customer journey, from the very first digital touchpoint to the personal interaction. We don’t just create events; we design and orchestrate experiences across the full customer journey – strategically, emotionally, and with lasting impact.
We combine in-depth target group analysis and subconscious decision drivers directly with our creative and consulting processes. For you, this means: more depth, stronger strategic anchoring, and a measurable emotional impact on your brand.
Because real decisions aren’t made in the head, but in the gut – 90% of them subconsciously. Using tools like in-depth interviews, content analysis, and social listening, we uncover what truly moves people. From this, we derive your brand’s «emotional fingerprint». We call it the Emotional Response Score (ERS). We then translate these insights into creative formats with emotional impact.
The ERS measures the subconscious resonance that a brand, campaign, or experience triggers in a target audience. It captures both quantitatively and qualitatively how strongly actions touch people emotionally. A high score signals a strong emotional connection and lasting impact, while a low score highlights optimization opportunities in your communication and brand strategy. The ERS serves as the reference point at every stage of project and concept development, all the way through production and impact measurement.
You save resources and maximize your brand’s impact. The ERS acts as the reference point: with precise insights, we reduce scatter losses and generate greater relevance and resonance with your audience. The result? Stronger brand loyalty, clearer messaging, and a measurable return on experience.
We analyze what moves people – using in-depth interviews, brand motive analyses, and social listening. This helps us identify the subconscious needs of your target groups. We then transform these insights into experiences that create emotional connections, deliver strategic impact, and measurably contribute to your ROI. The goal is to uncover exactly which subconscious motives your brand should tap into. In the end, it’s not just about hosting an event – it’s about creating an experience that carries and shapes your brand emotionally.
Yes – results with clients like Lyreco clearly show: more engagement, stronger brand loyalty, and improved ROI. And that’s just the beginning. If you’re interested, we can walk you through concrete case studies and key learnings. To stay regularly updated, subscribe to our newsletter and follow us on LinkedIn or Instagram – we’ll show you there what brand experiences mean today.
Every project starts with an open dialogue. We listen, ask questions, and immerse ourselves in your brand world. Then we design – individually, iteratively, and efficiently. Whether it’s in-depth interviews, a content audit, co-creation workshops, or a digital health check: we pick exactly what fits for you to develop experience formats that shape your brand. We don’t follow a set recipe or standardized process.
Absolutely. For us, co-creation isn’t just a buzzword – it’s a mindset. We actively invite you and your team to help shape the process. How much you want to be involved? That’s entirely up to you. We provide the framework – you bring your knowledge, intuition, and goals.
Yes – our approach is modular, agile, and tailored to your needs. We often work in short, sprint-based phases: fast, reflective, and with measurable output. That way, you get exactly what you need – no more, no less.
We approach experiences strategically and holistically – data-driven, creative, and technologically grounded. We are the only Swiss agency that directly links creativity with a neuroscientific approach using technology. This creates impact and measurability that go far beyond the moment. For us, effective experiences aren’t just an add-on; they are the result of solid brand and motive work.