Europa Forum Lucerne.

Where Switzerland and Europe meet.

Rebranding: a think tank becomes a leading event brand.

Europa Forum Lucerne is one of Switzerland’s principle platforms for economic and political dialogue. Where issues affecting Europe and Switzerland are discussed. And with an attractive new look.


Europa Forum Lucerne is the number one discussion and ideas platform for economic, political, scientific and social networking focusing on European affairs. Its events have been facilitating constructive dialogue at the highest level since 1996. With more than 35 events to date and a total of over 40,000 participants.

Transformation into a comprehensive knowledge platform.

The time had come for improved visibility and appeal. The management team were aiming for a major realignment. With a new strategy, concise positioning, a visual identity rebrand and the conceptual expansion of the event format. In short: the transformation of a traditional series of events into a comprehensive knowledge platform.

Repositioning. Success factors.

standing ovation impressed the Europa Forum Lucerne management team with its agency evaluation. They developed the repositioning together, including strategy, vision, values and targets. Europa Forum Lucerne has evolved into a platform where visitors of every generation can share their views and ideas about Europe, discuss relevant content, obtain guidance and jointly seek new solutions. The defined success factors for achieving this objective:

  • Dynamism. Through the combination of inspiration, guidance and discourse
  • Interaction. Turning audiences into contributors
  • Format mix. Different formats for different target audiences with a focus on dialogue
  • Staging. With agile agendas, entertaining scripts and participation
  • Content. Consisting of inputs, innovations and the key findings as a media-focused publication


New event identity. New branding.

In various work streams, the standing ovation project team developed actions covering all areas of the redesign. These included a comprehensive communication and media concept. Plus an entirely new event identity with logo, colors, fonts, text headline concept, stage design and other elements.

Experience, subject matter, constant dialogue.

Today’s Europa Forum Lucerne.

Society and the next generation are now more closely involved in the programming, scripting and innovative formats. Experience, subject matter, constant dialogue, platform and community, sponsorship and media partnerships form the basis for a holistic live experience.

One event.
Lots of talent.
Meet us!

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