Journey through 50 Years of Innovation – an Immersive Expo
Whether the Burj Khalifa or Apple’s headquarters – in every third building worldwide, Belimo, as the global market leader in HVAC products for heating, ventilation and air conditioning, ensures healthy indoor climates and greater energy efficiency. To mark its anniversary, Belimo faced a key question: how can 50 years of technological pioneering be transformed into an experience that connects diverse audiences and creates a lasting impact?
When audience diversity becomes a design challenge
Our answer was an immersive corporate expo at the headquarters in Hinwil, connecting people, the brand and the vision «Together to the Top». A brand experience with both measurable and emotional impact. But how do you design a company tour that inspires lay audiences just as much as industry experts? Customers, partners and employees – all with different expectations and levels of prior knowledge. Our conviction: brands create impact through experience, not explanation. Complex content was not merely simplified, but emotionally translated into an experiential journey. Through inspiring storytelling, we took guests on a journey through five decades of Belimo – revealing how the vision has shaped every era.
«The greatest challenge was the audience: from the curious child to the international systems engineer. Our solution was a shared language – technically sound, yet equally experience-driven. In short: conveying complex content in an emotional way.»
The entry point to the experience: a time capsule as the key to brand and expo
The journey into the expo began with a physical time-travel capsule – the central activation element of the entire tour. It was not only a navigation tool, but the key to the experience itself: the capsule digitally triggered and brought to life the five stations across Belimo’s past, present and future. Once docked, a voice-over emerged, guiding guests through the journey as a narrator. The objective was clear: to make key milestones tangible and to convey Belimo’s innovative spirit in a way that could be truly felt. The starting point of this journey: the very first scribbles from which an immersive, overarching concept began to take shape…
The journey through time began with a virtually staged lift ride descending into the depths of the Belimo archive. It carried guests through five decades of the company’s history, bringing key milestones to life through high-quality multimedia, video and sound design.
At the next leap through time, indoor climate became metaphorically tangible in the Greenhouse: visitors experienced that innovation and sustainability at Belimo are not buzzwords, but deliver concrete, perceptible value – for buildings and for people worldwide.
The focus then shifted to the production facility in Hinwil and the people behind it. Insights into manufacturing and quality control made it tangible how precision, responsibility and teamwork come together.
At the threshold of the future, the view opened onto the new logistics centre: a bespoke window stencil installation connected the real shell structure with visionary perspectives.
The experience concluded with the roundtable «Future Talk» where projections of scientists shared Belimo’s vision for the next 50 years – creating space for inspiration and dialogue.
«50 years of Belimo: an expo within an active 24/7 production environment. A hybrid, internationally scalable expo system with intuitive visitor guidance – without impacting around 1,000 employees. Immersive spaces, integrated anniversary branding and meticulously timed processes. Live communication under real-world conditions!»
An experience with international reach
Around 2,000 visitors and a show rate of 98% confirmed the successful balancing act of addressing diverse audiences with impactful communication. A survey average of 4.7 out of 5 points underscored the consistently positive feedback. The impact extended beyond Hinwil: the expo was continued as an internationally scalable format at Belimo’s site in India, successfully bridging Swiss heritage with a global brand presence.
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