The Customer Barometer shows how our clients evaluate their collaboration with standing ovation – across relationship, service, and recommendation. It is based exclusively on structured feedback collected after completed projects. No assumptions. No image indicators. Only measurable experiences from real collaboration.
The Customer Barometer is built on three clearly defined metrics:
1. Collaboration (CSAT Relationship)
Evaluation of the collaboration during the project on a scale from 1–5 (very good to insufficient).
2. Service Satisfaction (CSAT Performance)
Evaluation of the service quality on a scale from 1–5.
3. Recommendation
The recommendation dimension is based on the Net Promoter Score (NPS) methodology. Between 2014 and 2024, we systematically measured NPS. This long-term measurement forms the methodological foundation for today’s evaluation of recommendations and serves as a reference framework within the Customer Barometer.
The score is calculated exclusively from real project feedback – consistent, transparent, and comparable over many years.
For us, feedback is a practical working tool. The results feed directly into project reviews, team reflection, and the ongoing development of our services. This ensures that quality is not merely claimed, but continuously reviewed and improved – strengthening the Customer Journey and enhancing the overall Brand Experience.
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