Winston Ignites the Swiss Festival Summer

Summer 2023 set the perfect stage for Winston and standing ovation to deliver unforgettable customer experiences. From interactive photo stations to vibrant face-painting and electrifying DJ sets, «The Village» became the pulse of every festival, creating lasting memories at every touchpoint.

130'000

Festival Attendees

5

Festival Appearances

8

Years of Collaboration

00:00

Reimagining Festival Magic, Year After Year

Since 2017, we have been working with JTI Switzerland for the Winston brand to design, implement and manage an impressive festival appearance on site. The mission: Winston should not only stand out, but leave lasting impressions and create connections. The challenge? To surprise visitors every year anew with fresh, impressive experiences.

Transforming Winston Into a Festival Icon

Our goal was to elevate Winston with an immersive customer experience that goes beyond mere brand visibility. We aimed to create deep emotional connections, turning each festival into a dynamic stage where Winston’s identity could shine. Through strategic touchpoints, we transformed Winston from a product into an experience that festival-goers would remember and talk about long after the event.

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Bringing «The Village» to Life: Where Flexibility Meets Fun

«The Village» concept took Winston to five of Switzerland's most iconic festivals: Greenfield Festival in Interlaken, Heitere Openair in Zofingen, Openair St. Gallen, Openair Gampel, and Paléo Festival Nyon. Each location brought its own set of challenges, yet «The Village» adapted seamlessly, delivering an impactful and memorable customer experience every time.

The towering Winston structure served as a beacon, drawing festival-goers in. Interactive elements like photo booths and face-painting ensured high customer engagement and reinforced the brand's dynamic image. Visitors to «The Village» found a place to unwind, meet friends, dance to DJ beats, and dive into the unique atmosphere created by Winston’s innovative touchpoints.

Visual Spectacle

Interactive Experiences

Community Building

Crafting Memories That Last

With an average reach of 130'000 festival-goers, Winston’s presence significantly strengthened brand loyalty. Targeted activities and the distinctive design of «The Village» greatly enhanced brand awareness and customer engagement.

Through meticulous planning, adaptable execution, and dedicated teamwork, we create a powerful customer experience each festival season. «The Village» has proven over the years that Winston doesn’t just stand out – it moves and inspires, creating meaningful touchpoints that leave a lasting impression.