Anniversaries aren’t just about numbers – they’re about celebrating brand values. For 20 Minuten, we created anniversary events across five cities, turning the brand’s DNA into an unforgettable experience.

20 Years of 20 Minuten: More Than an Anniversary – A Story of Success

The 20 Minuten anniversary wasn't just a celebration of two decades of journalism. It wasthe story of a brand that’s transformed the media landscape and built a unique connection with its audience. Standing ovation was proud to be part of this journey, focused on one goal: making every interaction with the brand unforgettable.

The Challenge

How does a brand continue to showcase its identity and innovation 20 years in? The 20 Minuten anniversary was the perfect opportunity to tackle that challenge head-on. Our mission was clear: to bring the brand’s DNA to life and elevate the customer experience to a whole new level.

Live Acts That Move You – Right into Your Everyday Life

In Zurich, Berne, Basel, Lucerne and St. Gallen, standing ovations produced live concerts in the most unexpected places: on trams, trains and boats. Swiss headliners such as Lo & Leduc, Nickless, Dabu Fantastic, Bastian Baker and Crimer performed live for the 20 Minuten community. And thanks to streaming, the rest of Switzerland was able to witness these memorable moments. The usual communte became a highlight for many.

#20x20

Nickless on a boat in Basel.
Dabu Fantastic on a tram in Zurich.
Bastian Baker on a boat in Lucerne.
Lo & Leduc on a tram in Bern.
Crimer on a train in St. Gallen.

The Big Finale: The Anniversary Party at Kosmos

The celebration was capped off with a grand finale at the popular Kosmos venue in Zurich. Employees, clients and loyal 20 Minuten fans came together for a night of unforgettable moments. The highlight of the night? A live performance by Lewis Capaldi, who wowed the crowd with his worldwide hit «Someone You Loved». This unforgettable night not only capped off the celebrations, but also set a new standard for brand experiences unlike anything Kosmos had ever seen before.