LUZI Family Day: A Family Business Strategy

LUZI, the Swiss family-owned fragrance company, recently moved into its new headquarters in Dietlikon, marking an important milestone in its history. To celebrate, LUZI hosted a special Family Day, an event designed and organized by standing ovation to mark this exciting new chapter.

11'000 m² of Family Spirit Under One Roof

It was a day of joy, laughter and shared memories for the entire LUZI family. The new 11'000 square meter headquarters, with its state-of-the-art production facilities and innovative building technologies, represents the future of LUZI. But more importantly, it's the people who bring this space to life. That's why our event focused on the employees, their families and friends. The goal? To create joyful, memorable moments that last.

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A Tour for the Senses

More than 500 guests, young and old, were invited to experience the world of LUZI fragrances. Highlights of the day included an interactive tour of the new headquarters, a creative soap-making lab for kids, and live performances by reggae artist Dodo and R&B singer Naomi Lareine. The wide range of activities, from gourmet food trucks to a giant ball pit, ensured that every guest had a memorable experience.

LUZI Family Day: A Live Experience That Unites

The Family Day was LUZI's way of thanking its employees for their hard work and dedication. It was also an opportunity for families and friends to get a closer look at where their loved ones work. This emotional live experience created lasting memories and strengthened the bond between employees and the company.

«We're a family business with a long tradition, committed to Swiss quality at every step – from the concept to the finished fragrance.»

LUZI Brand Values

Local Roots, Global Reach: The Family Business Brand Strategy

LUZI Family Day wasn't just about celebrating with employees; it was also about showcasing the company's brand to the public. With its new headquarters, state-of-the-art production facilities and strong commitment to sustainability and innovation, LUZI positioned itself as an industry leader. At the same time, the company strengthened its emotional and personal connection with its employees.