150 Years of Zurich Schweiz – A Pioneering Spirit That Inspires

Zurich Schweiz turned the Zurich Convention Center into a stage of appreciation, honoring 3,700 employees who, as pioneers, shape the company’s success and future. This brand experience celebrated 150 years of innovation and reliability while also expressing heartfelt thanks for their dedication, courage, and forward-thinking vision.

«Always Evolving» – Driving Innovation Forward

Innovation thrives on those who have the courage to lead the way. These pioneers took center stage at the event. With the theme «Always Evolving», Zurich Switzerland sent a clear message: the future belongs to those who pursue new ideas today. And that's exactly what was celebrated – an event that not only thanked employees, but also put them in the spotlight.

Strategic Focus: Employer Branding

Milestone anniversaries provide the perfect opportunity to connect a brand with its people – and that's exactly what we did. By weaving together Zurich's rich history and bold future, we built an emotional bridge that connects past and present. The result? A brand experience that celebrated Zurich's core values and innovative spirit. From employee events to the stunning anniversary gala, every part of the celebration was designed to bring the brand experience to life for everyone in attendance.

A «Free-Flow Experience» That Made Employees Feel Like Stars

It was clear that this event was all about the guests from the moment they walked in. Their names were boldly displayed and animated on giant screens. Mirrored elements of Zurich's corporate design created an opportunity for employees to literally see themselves reflected in the brand. Dynamic shapes in the brand's signature colors brought the experience to life in a memorable way.

«The future belongs to those who pursue new ideas today.»

standing ovation

In a free-flowing concept, 3'700 pioneers moved through show acts, photo stations and immersive brand moments. One of the most memorable elements: the guests' portraits were integrated live into the opening film, forming the Zurich logo – a powerful symbol of unity and togetherness.

Inspiring Show Highlights

The event was a multi-stage entertainment experience filled with celebrations, thought-provoking discussions and awe-inspiring moments. Swiss national team goalkeeper Yann Sommer joined CEO Juan Beer live on stage, while musical acts such as Lo & Leduc and Baba Shrimps kept the energy high. Party bands and DJs, including MKM Collective and DJ Rolf Imhof, kept the crowd moving, while culinary delights made the night even more delicious.