Innovation in Motion – Celebrating 60 Years of Dynamic Innovation

Helbling Holding AG

Live Marketing
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For 60 years, Helbling Holding AG has been synonymous with innovation and continuous progress. To celebrate this milestone, an immersive brand experience was created that showcased these values in a powerful way. «Innovation in Motion» not only stood out for its creative execution but also for seamlessly blending communication, event design, event planning and logistics.

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A Dynamic Showcase

The core message of «Innovation in Motion» was brought to life in every detail. Nearly 2,000 guests attended the corporate event that was in constant motion. The energy was palpable from the moment they arrived – innovation and movement were made tangible. Strategically placed neon LEDs guided guests through various spaces, while colorful LED wristbands added a playful twist to seating arrangements.

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A Feast for the Senses

Culinary delights featuring regional and seasonal cuisine, paired with an immersive show that captivated the audience – the brand experience was a feast for all the senses. The seamless blend of food and entertainment created an atmosphere that was both impressive and inspiring.

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A Spectacular Reveal

After the aperitif, guests were treated to a dramatic highlight: the second part of the hall opened, unveiling a striking stage.

«From classical music and tap dance to breathtaking spiral acrobatics.»

This moment showcased the true power of the production. A show that spanned from classical music to tap dance and breathtaking spiral acrobatics offered an impressive variety of acts. The night culminated in a performance by star DJ Roger Sanchez, who wowed the crowd and made the evening unforgettable.

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