125 Years of HGC – Brick by Brick to Success
HG Commerciale
To celebrate HGC’s 125th anniversary, an experience was created that shined a spotlight on the company’s long-standing relationships with its customers, partners, and employees. Over two evenings, HGC’s past, present, and future merged into a brand experience that delighted guests with innovative staging, emotional moments, and inspiring connections.
Brick by Brick – The Foundation of Success
With the theme «Brick by Brick», HGC showcased its journey from humble beginnings to becoming a leader in the construction industry. Step by step, brick by brick, this growth was reflected in the anniversary event. The Walk of HGC at the entrance highlighted the company's key partnerships in an impressive visual display. This central idea was woven throughout the event, from the creative pop-up invitations to the event design and programming. Every detail was designed not only to celebrate HGC's history, but also to focus on the future.
The Construction Partner Gathering – Where Past Meets Future
The Construction Partner Gathering, which kicked off the anniversary celebration, provided a platform for the exchange of forward-looking ideas. Industry leaders and experts discussed current and future challenges in construction, including topics such as sustainability and urban development. The evening was all about dialogue: guests had the opportunity to delve deep into the future of the industry through thought-provoking presentations. This special edition of the gathering underscored innovation and firmly positioned HGC as a forward-thinking partner in the construction industry.
The Construction Site Takes the Stage
The anniversary evenings turned into spectacular performances. HGC employee David Gyolay, aka «DefG.», kicked things off with an original rap, while dancers, parkour artists and acrobats created a dynamic show. Their high-energy performances artistically brought a construction site to life and embodied HGC's values. The mix of performance and interaction captivated the audience and left a lasting impression.
-
Image
-
Image
-
Image
-
Image
Event Design in Celebration of Partnership
In addition to traditional sponsorship, HGC's partnerships played an active role in creating the atmosphere of the event. A room installation combined partner stories and experiences with striking visual elements. Another highlight was the interactive photo station, where guests posed humorously as if floating next to buildings.
Questions? Let's talk meet chat
