125 years of ABB: Swiss pioneering work for the whole world

Shaping the Future

These events brought together ABB’s rich heritage and its bold vision for the future, offering international guests an extraordinary experience. During ABB’s Capital Markets Day (CMD) in Zurich, held in October 2016 and also organized by standing ovation, the company unveiled its new strategy aimed at accelerating organic growth. This strategy marks ABB’s commitment to actively shaping the 4th Industrial Revolution through the digital transformation of its business processes.

The Guest Journey: A Key to Brand Experience

A carefully crafted guest journey that linked ABB's 125-year legacy with its future innovations was designed for the gala events. Every detail, from the invitation to the farewell, was thoughtfully planned and executed. The goal was not just to inform guests, but to engage them emotionally and intellectually in the ABB story.

Through compelling storytelling that wove together ABB's history and cutting-edge technology, standing ovation created a clear and inspiring narrative about ABB's future. This meticulous planning made the guest journey an integral part of the brand experience, ensuring that ABB's message resonated at every touchpoint.

Content Creation: A Dialogue Between Past and Future

The gala events were not only visually and technically stunning, but also rich in content. At the heart of it all was the connection between ABB's pioneering spirit and the challenges and opportunities of the future. Strategic content creation made this possible, from multimedia presentations to digital communications and real-time newsrooms. These integrated formats powerfully communicated ABB's values and vision, creating a lasting brand experience that extended far beyond the event.

Logistics and Event Engineering: A Mega Project

Behind the scenes, a team of 1'200 people worked tirelessly to bring ABB’s vision to life at every level of the event. From October 3 to November 7, 2016, standing ovation led this massive logistical undertaking as general contractor, coordinating 20 partner companies. The smooth collaboration and flawless integration of all elements made the events a powerful showcase of ABB’s brand identity.