standing ovation Secures Full-Service Mandate for Titlis Tower Campaign and Grand Opening in 2026
At 3,020 meters above sea level, the Titlis Tower is set to become a striking new landmark in Central Switzerland. Designed by world-renowned architects Herzog & de Meuron, this architectural statement is scheduled to open in May 2026. To orchestrate the entire campaign surrounding this flagship project, Titlis Bergbahnen is relying on the expertise of standing ovation.
International staging
As the winner of a competitive pitch, standing ovation will lead the complete strategy and rollout for Bergbahnen Engelberg-Trübsee-Titlis AG – from positioning and storytelling to activation and live experience. The creative concept centers on a powerful sensory interplay of architecture, nature, and sound – grounded in the region, but designed to resonate far beyond.
Hybrid brand experiences
standing ovation is developing a diverse portfolio of live experiences for Titlis Bergbahnen. On-site, various formats for VIPs, media, employees, and the public will create emotional brand experiences. Local events will strengthen community ties, while tailored content packages will strategically target international markets. From arrival to the grand finale, hybrid live moments will create lasting impressions.
«With standing ovation, we're creating a brand experience as unique as the Titlis Tower itself.»
#ThePeakToBe – Redefining pioneering spirit
More than just a building, the Titlis Tower is poised to become a global beacon for those aiming high. Starting in May 2026, the focus will be on increasing media resonance and bookings – enabled by captivating storytelling and impressive brand experiences. «With standing ovation, we’re creating a brand experience that’s as unique as the Titlis Tower itself», says André Sidler, Head of Marketing & Sales at Titlis Bergbahnen.
