300 Days of Brand Identity – Looking Back and Moving Forward

Between Momentum and Reality

When we set the course for our future in Fall 2024 and completely refreshed our brand presence, the energy was undeniable. What began in 2022 as a pilot project called «Focus on Experience» became a launchpad for a new chapter – with refreshed branding, streamlined processes, and a sharper service offering.

It was a moment of transformation – on the outside and within. We set out to reveal what truly defines us at our core: a neuroeconomic methodology¹ we developed to turn experiences into measurable impact. But anyone who's ever tried to launch a strategy knows: transformation never comes without friction. And that friction is what pushed us forward.

What We Wish We’d Known

We believed that if the strategy was solid, everything else would fall into place. But real impact doesn’t happen at the push of a button. It takes time – in processes, in conversations, in teams. And we underestimated just how challenging it would be to manage:

The complexity of integrating new tools into daily workflows
The shift to a more data- and insight-driven creative process
The challenge of not just telling a new story, but truly living it
The fact that clients need to understand the value – which often turned out to be different than we expected

What we learned: change isn’t a project. It’s a process. And that process needs space – for doubt, for critique, and for real learning. With our team, our partners, and our clients.

What We Learned

Our biggest insight? Clarity is where everything starts. Only when we're clear – internally – about what we stand for can we communicate it credibly to the outside world. We took three key lessons with us:

It doesn’t work without the team – and the right capabilities. On-the-job training, regular workshops, and evolving roles proved essential.
Tools are only as powerful as the thinking behind them. Our Emotional Response Score² (ERS) and AI-supported methods only deliver value when embedded in a holistic process.

From Insight to Responsibility

We see our role more clearly than ever: it's not just about turning insights into experiences – it's about turning them into responsibility. Every single experience shapes how people think, feel, and act toward a brand.

So we keep asking ourselves: Are we truly speaking to what people need – even on a subconscious level? Does the experience leave a real mark? What stays with them after the moment has passed?

Brand experiences aren’t a performance. They’re relationship work. And here’s what we believe: brands that take responsibility for those relationships are the ones that stay relevant – and truly matter – over time.

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How We Work Today: From Insight to Impact

Our process has become both simpler and more precise:

We begin with a deep dive into human needs – guided by our proprietary Brand Motive Analysis.
We work across disciplines, bringing together strategists, designers, concept developers, and customer insight experts.
We test ideas, prototypes, and concepts not only internally, but in real dialogue with real personas – digitally, through in-depth interviews, or via data-driven insights.
And we’re placing even greater focus on nurturing culture. Because strong culture is the catalyst for powerful brand experiences. That’s true for our clients – and just as true for us as an agency.

What does that mean for you as a client or partner?

Less briefing, more dialogue: we ask before we act.
More impact: our experiences deliver measurable results – because we connect creative work directly to your brand’s Emotional Response Score² (ERS) and KPIs.
Co-creation over ivory towers: we don’t just create for you – we create with you.
A team that listens – and delivers: because we don’t just create fans for your brand. We create them for ourselves, too.

Want the full picture? Our FAQs have all the answers.

Taking Stock: Was it worth it?

In short: absolutely! The relaunch was far more than a rebranding – it marked a strategic turning point for our agency. We work differently now. We advise more holistically. And we create lasting impact.

But let’s be honest: it wasn’t a walk in the park. Quite the opposite. High expectations, growing complexity, and rapid technological change brought moments of doubt and constant recalibration. What emerged is what now carries us forward: clarity, focus, and a team that knows exactly what it stands for. Here’s what we’ve achieved:

New Clients, New Industries:

Since launching our innovative consulting approach, we’ve not only deepened existing partnerships, we’ve also attracted new clients across a wide range of industries, including healthcare, education, tourism, and tech. The trust we’re given is more than appreciation – it’s a true measure of relevance.

More Complex Projects, Greater Impact:

Our projects have grown – in depth, in ambition, and in impact. It’s no longer just about classic events. It’s about holistic live marketing, brand transformation, employer branding, and content creation. All with one goal in mind: anchoring powerful brand experiences along every step of your customer journey (3).

New Roles, New Thinking:

With roles like Customer Insight Consultant and Brand & Motion Designer, we’ve expanded both our strategic and creative capabilities. These profiles reflect what drives us: brand work grounded in deep insights – and experiences that deliver measurable impact.

Strategy and Creativity, Seamlessly Integrated:

For us, Insight to Impact isn’t a buzzword – it’s our standard. Strategy and creativity are tightly interwoven – supported by in-house AI tools, motive-driven analysis, and agile co-creation within the team.

The Bottom Line: Evolving is what we do.

The relaunch was a milestone. But the real journey is happening now – every day, in every project, with everyone who chooses to walk this path with us. We’re in it for more depth, more relevance, and even greater impact through experience. we create fans!