Ploom: The Place to Be This Festival Season

Ploom's debut in the Swiss festival scene set new standards. The Ploom Place offered adult festival-goers a premium, interactive experience that combined sleek design with a relaxed vibe. A successful launch that perfectly blended brand engagement with customer interaction.

A Blend of Familiarity and Innovation

Ploom faced the challenge of merging the familiar with the new. Ploom Place wasn't just a continuation of the success of Winston Village; it was designed to stand out as its own attraction. At its heart was an experience that positioned Ploom as a modern, stylish brand. Ploom Place effectively communicated this image at festivals such as Paléo Festival Nyon, Heitere Open Air and Summerdays Festival.

Ploom: More Than Just a Product – It’s an Experience

Ploom Place didn't just represent the product, it embodied the lifestyle the brand promotes. Through creative design and an engaging approach, Ploom was able to create an emotional connection with adult festival goers. The brand came to life as a symbol of elegance and individuality, leaving a lasting impression far beyond the festival grounds.

Ploom Place: Where Modern Design Meets Interactivity

With a modular setup of three tents and a sleek container, Ploom Place offered an inviting design. Natural colors, comfortable seating, and plenty of greenery created a laid-back setting. The central container doubled as a shop for tastings and consultations, while interactive features like the sticker tattoo station and silent disco amped up the festival energy.