Laura Eberspächer.

Landed in live communication by chance and hit the ground running. Following her studies to become a multimedia producer, trained desktop publisher Laura Eberspächer started at standing ovation as a Junior Concept Developer. And in doing so, she found the place where she could reach her full potential. Just five years later, she’s a Senior Concept Developer and is part of the management team as Head of Creation.

An idea has to be easy to understand.

Laura comes up with her best ideas when she’s moving: in the shower, on horseback, while she’s eating… She learned how to allow ideas to grow and how to develop them into creative concepts at the German creative workshop treibhaus AgenturCampus, among other places. And how does the concept developer identify whether an idea is good or not? «It has to be simple and easy to understand. And using design thinking, we can test in advance whether an idea will appeal to people. That’s how we developed FOX.»