Head of Concept Development.
«Concept development and communication call for curiosity. My approach is first to recognise the challenges, then look for the solutions.»
Gabriela Koller has a nose for challenges. «Curiosity helped to further my career as a marketing and communication planner, and led me to where exciting assignments awaited.»
The customer perspective? That’s the success factor in my career!
Before Gabriela joined the standing ovation team, she was Director and Head of Event Marketing at Credit Suisse (Switzerland) AG. During the course of her career, she has designed and implemented events, trade fair stands and congresses for virtually all of the major bank’s target groups. «Since I was a customer myself, I am familiar with both perspectives. That’s been a very important experience for me.»
The fact that standing ovation has its own communication team in addition to concept development has many advantages. «It ensures that our communication specialists and designers are involved in the creative processes and are familiar with the emotional DNA of each individual live communication project.»