LUZI Family Day.
Genuine live experiences connect people.
Live experiences that connect people. Fun times that create memories. At the LUZI Family Day, the management team thanked employees for their dedication and expressed their appreciation. Friends and family were able to see and discover their loved ones’ place of work. This emotional, genuine live experience created a connection and will have a lasting impact.
Impact, positioning, consolidation.
This impact and connection were not only created on a personal level. Attention was also drawn to both LUZI as a company and its move to its new headquarters that features state-of-the-art production facilities.
The company positioned itself as a pioneer of sustainability and innovation.
The company positioned itself as a pioneer of cutting-edge sustainable operations and innovative fragrance creations. And as an employer, it strengthened its relationship with its staff on a tangible and emotional level.
© Photos by Nico Schaerer
© Video by Emanuel Paliotta
Get involved, chill, dance and more.
It was the brand-related activities – «the Snapshot» photo booth, face painting and fly past – that once again made The Village so appealing in 2022. Its relaxed atmosphere, along with the food and drink on offer, also made it a great place to chill, meet friends and dance to popular DJs or, for the first time, in the silent disco in The Village at Paléo and Heitere. «Get involved» was the focus for the brand community, as demonstrated by the queues that sometimes formed at the entrance to The Village.
A total of 130,000 people visited The Village at all five open-air festivals.
The huge number of people who visited The Village – 130,000 in total at all five open-air festivals – is also a testament to this. The multifaceted visitors’ journey reached the target audience of adult festival-goers in inspiring, innovative and emotional ways, inviting them to join the interactive Winston experience.
The seven-strong core team, including two members from standing ovation, spent the whole summer coordinating and implementing pre-planned acts with a wide range of activities and suppliers. standing ovation was also responsible for set-up and dismantling during the festivals, as well as production management. At every site, they ensured that the Winston brand was shown at its very best, creating a fantastic brand experience in The Village using 75 tons of gear for audio, lighting, DJ equipment, rigging and power.
Magic. Charm. Soul. And excitement.
Guests enjoyed an impassioned evening in the luxurious setting of the Kulm Hotel and the highlights of the Gala Dinner program: with magic from Lionel, music from the SRC Ambassador Nubya and a warm, personal welcome from master of ceremonies Christa Rigozzi. And then: going once, going twice… the live auction with professional auctioneer, Andreas Rumbler, ramped up the excitement.
Going once, going twice… the live auction is considered to be the highlight of the annual Charity Gala.
In addition to personal experiences, personal commitments also went under the hammer: contributions to education, health and protection from harm. Those preferring to remain anonymous placed their bids in the silent auction via iPad. Here, too, it was evident that buying unique experiences at auction means much more if families can also benefit from a stable environment.
Not just any gala.
This year’s SRC Charity Gala in St. Moritz left a lasting impression on its guests. One million Swiss francs were raised, which will allow the SRC to alleviate suffering. Specifically, children and families in Bangladesh and Sudan will be given access to health care and protected from the effects of disasters.
The generous donation pot shows that a gala evening whose compelling storyline and coherent event concept results in personal commitment can create new opportunities for disadvantaged families. The standing ovation project team worked closely with the Swiss Red Cross to provide a host of other services that made this exclusive charity event a glittering success: project management, hospitality and guest handling alongside supporting communication, content, branding and screen design. The gala’s principal visual element will certainly also be remembered: a donation tree that grew steadily taller throughout the evening, symbolically showing how hope springs eternal.
Stories and emotions.
The SRC charity gala successfully created connections. First-hand stories created a link between the guests and the aid projects. standing ovation implemented the annual SRC gala in close collaboration with the SRC and its committee.
Getting involved and demonstrating your long-term commitment.
Experiences, stories and emotions play an important role. As does getting involved and demonstrating your long-term commitment. The focus was on the personal stories behind the SRC projects in eastern Europe and central Asia. The traditional gala was therefore transformed into an adventurous journey through the projects and commitment of the Swiss Red Cross.
The perfect setting for a “new” gala.
As the lead agency, standing ovation provided the event concept, as well as a range of other services: storyline development, project management, hospitality and participant management, communication including save-the-date, invitation, gala magazine, themed island, on-site branding, video production and screen design. The six-strong standing ovation project team led by Jocelyne Montredon implemented the charity event, together with its project partners for technology and event design, smARTec and Brogleworks. Dolder Grand Hotel Zürich provided the perfect setting for the gala. The event was accompanied by consistent, distinctive communications on various channels – featuring the key visual of a picture frame adorned with flowers.
Red Cross Gala St. Moritz
The Red Cross Gala St. Moritz will take place on Saturday February 12, 2022. Find out more: www.charity-events.redcross.ch
Diamond show – polishing the stone together.
The strategy was symbolized by a diamond. Perfect for experiencing all the facets of the strategy embedded in a story. The partners were in the hot seat, answering questions on the subject against the clock. The strategic content was delivered in fascinating bite-sized chunks in order to communicate its implementation clearly and tangibly. During the entertaining 60-minute show, staff were inspired and encouraged to continue polishing the rough stone to produce a glittering diamond.
Polishing the stone together to produce a glittering diamond.
The journey is set to continue beyond the communal kick-off. The diamond show will now be followed by an onboarding process that reinforces and embeds the new strategy in employees’ minds, point by point, allowing them to jointly shape the future direction.
The story – the focal point.
There’s no show without a compelling story. The standing ovation project team created the storytelling with a specific message and a real-world experience. The same applied to the visual storyline and to the event concept, planning, implementation of the show and project management, which was developed and executed by standing ovation in collaboration with Synpulse and screenpro AG, its project partner for technical studio implementation.
Synpulse is an international Swiss management consultancy with 500+ employees in 12 locations around the world.
The storyline went backwards and forwards over 25 years
After welcoming staff to the anniversary event, the two CEOs alternately journeyed 25 years into the future and past of Synpulse during a live stream from studios in Zurich and Singapore. These journeys to 2046 and 1996 formed the storyline for the entire event, which started and finished in the present day. The two parallel streams also allowed the CEOs to directly communicate with each other. Between them, they presented the company’s milestones, prospects, opportunities and challenges. Interactions with employees created a great sense of community. A song and quote competition provided additional excitement. Performances by team bands from Switzerland and Singapore created some unforgettable moments that will long be remembered.
These journeys to 2046 and 1996 formed the storyline for the entire event.
A #BetterTogether selfie mosaic
Another highlight and #BetterTogether at its very best: the Synpulse team selfie. Every employee sent their manager a selfie. When collated to form a mosaic, these created a thank-you card that was sent to all staff after the event.
Customer event used to recruit superheroes
Pitcher replaced its usual face-to-face customer meeting with a virtual event, creating an entirely new experience. This ‘new normal’ event was entertaining, informative, humorous and cordial, and featured a high-calibre programme. The digital save-the-date and invitation used the superhero story to generate interest in the event, as did the adverts placed on LinkedIn and other social media channels. The subsequent messages, survey and reminder from the host and coach, issued via email and publicly on social media, engaged the guests before the event. Curiosity. Anticipation! ‘Is Pitcher looking for sales heroes?’ ‘What superpowers do I have…?’
This ‘new normal’ event was entertaining, informative, humorous and cordial, and featured a high-calibre programme.
Compelling storyline creates a holistic experience
Superheroes-to-be were then recruited using the virtual event platform with networking, information-sharing, panel debates, interviews, videos, games and chats. Guests fully embraced their roles and were actively involved. The superhero story created a link to Pitcher’s Super App. And by the end of the event, guests (aka super sales heroes) were able to change the world (of sales), thanks to their newly acquired skills and the Super App. The coach contacted them again after the event with a thank-you giveaway and personal message, continuing the communication by email and on social media channels.
Elaborate content creation
The StageOne event hall provided the virtual backdrop for this online event. The side hall with its professional studio setting and curved LED wall used visual displays to focus on the main theme. It also served as the hall of heroes and control room for the plenary sessions with keynote speakers. The gallery was used as breakout rooms for the four power sessions featuring different content and expert knowledge, where the future superheroes received industry training. An elaborate, eye-catching screen design allowed participants to immerse themselves in a virtual world of superheroes, creating a unique, digital experience.
Change of plan. With success factors.
As the lead agency for the Swiss Film Awards, standing ovation was responsible for the award ceremony, including the redesign, organization and staging. In 2019, standing ovation impressed the Federal Office of Culture with its idea of focusing on the nominees, their works and thus the personal stories of the movie-makers. The planned concept for the Swiss Film Awards and accompanying events included a physical award ceremony in front of a live audience. But what happens when a virus turns concepts upside down and face-to-face events are no longer possible? The relevant project team redesigned the scheduled event with 850 invited guests, transforming it into a purely digital version. And found ways for the Swiss Film Awards 2021 to touch people’s hearts:
- With exciting content in the form of stories about the nominees and their works
- With a digital award ceremony from the RTS studios, where the popular presenter Mireille Jaton hosted the show, joined by the nominees via live links
- With accompanying communications on the www.quartz.ch community platform and on social media @prixducinemasuisse
- With a soundtrack by the Baldenweg siblings that provided the musical accompaniment for the event, creating an emotional connection to the movies in question
Focus: brand identity and communication.
With the 2021 ceremony, the new image of the Swiss Film Awards was primarily characterized by the redeveloped screen and studio design. And in terms of communication, editorial articles created excitement before and during the award ceremony. Specifically, text and video productions kept the movie-loving audience up-to-date on the www.quartz.ch platform and on social media @prixducinemasuisse. Plus, a live-ticker reported the highlights in real time during the award ceremony.
Awareness and reach.
The Swiss Film Awards are sponsored by the Federal Office of Culture. They are implemented in partnership with SRG SSR and the Association “Quartz” Genève Zurich and organized in collaboration with Swiss Films, Schweizer Filmakademie and Solothurner Filmtage. The Federal Office of Culture’s public tender defined specific goals for our Swiss Film Awards tasks. The aim was to increase national awareness and to position the Swiss Film Awards as a national event with global reach. Along with improving social media communications and establishing a contemporary community platform.
Nine years of successful teamwork
The fact that the Microsoft Café has become a must-visit red-zone venue is partly due to the longstanding collaboration between standing ovation and its Redmond-based client. For Microsoft, standing ovation is the WEF partner that performs the impossible. This was highly appreciated by the CEO Satya Nadella, who found the ideal accommodation thanks to standing ovation’s contacts.
The WEF partner that performs the impossible.
The on-site services provided by standing ovation range from booking numerous guest apartments, through shuttle services, to managing the entire Microsoft Café. The hectic WEF days are always preceded by a design and planning phase, which also focuses on the look and feel of the WEF Café.
Greenery in the red zone
This year not only marked the 50th anniversary of the WEF, but also of Earth Day, which is a key environmental commitment of the Microsoft Corporation. It also had to be included in the Microsoft Café experience. standing ovation therefore designed the visitor area in the style of a natural setting with a moss wall.
A powerful representation of Microsoft’s sustainability philosophy.
A powerful representation of Microsoft’s sustainability philosophy that attracted a lot of attention. By the way, as soon as the Microsoft management team leave Davos, the entire location is transformed back into a bowling alley with an adjoining bakery.
From Bono to Joe Biden
standing ovation quickly turns a bowling and billiards center into a meeting area that is home to world-famous CEOs, politicians, bankers and international tech specialists.
Success for 20 Minuten
The finale was a big party in Zurich’s trendy Kosmos venue. 20 Minuten staff and publishing customers, as well as 20 Minuten fans, enjoyed highlights such as the appearance of Lewis Capaldi, who performed his global number one smash hit, “Someone you loved”. Kosmos had never experienced such a party night.
Lo & Leduc
Nickless on a boat in Basel.
Dabu Fantastic on a tram in Zurich.
Bastian Baker on a boat in Lucerne.
Lo & Leduc on a tram in Bern.
Crimer on a train in St. Gallen.