Dagmersellen: Where Innovation Meets Fun

The Dagmersellen event was a spectacular mix of education and entertainment. Participating in the event’s activities, such as the lessons on the new device, the electric car racetrack, and the tempting wheel of fortune, earned them points for added excitement.

A spectacular mix of education and entertainment.

A special menu was served in the cafeteria, and an ice cream truck outside satisfied their sweet tooth. To end the day in style, an after-work soiree offered delicious appetizers, local beers, and cocktails from various food trucks.

Geneva: A Scavenger Hunt for Points

In Geneva, we took a different approach to inspire and inform employees. QR codes were strategically placed as «Easter eggs» throughout the office building. Employees went on a scavenger hunt to scan these codes and earn valuable points, resulting in 524 new users in JTI’s referral program.

During the day, a test and taste area was set up in the lobby with a barista, mini bakery and snacks. In the evening, an official speech was given and a beatboxer set the mood for the highlight of the event: the party. The DJ, occasionally joined by a saxophonist, got the whole crowd on the dance floor, while a branded swing provided unforgettable photo opportunities. Guests were treated to a flying dinner, self-serve wine, beer and infused water, as well as signature drinks expertly crafted by a mixologist at three bars.

The Power of Preschool 

One of the two exhibitions, The Power of Preschool, was a colorful visualization of how the heroic public program Head Start helps brighten the futures of disadvantaged children. We translated their research into an abstract preschool that guests could peruse with a drink in hand. The star of the show: building blocks of snackable facts from the research that fit together like a big puzzle. 

Complex topics simplified and spatialized.

Pollution Takes a Toll 

What do a model highway and toy cars have to do with an elegant awards ceremony? We brought the research findings to life – on one side of the green-painted model, the positive effects of electronic tolling on air quality and children’s health were playfully illustrated, while the other side, in red, showed the downside of continuing to use traditional toll booths. 

Silent Disco. The Ultimate Hit.

During the six-day event, we welcomed approximately 20,000 adult visitors to «The Village» and provided them with compelling brand experiences. A special highlight was the Silent Disco, where attendees could listen to the DJs in «The Village» loud and clear amidst the other concerts on the main stages. There were always two DJs spinning at the same time on the different channels, including the open format and the electro acts.

A special highlight was the Silent Disco.

The Village. An icon. 

We’ve had the privilege of being the lead agency for Winston’s festival presence since 2017, and every year we find a way to top the previous year. The iconic image of the flying eagle on top of the Winston tower is an integral part of the Swiss festival scene. It has been a great adventure to rock this festival season with «The Village»!

Entertain and engage

The 21Shares sales representatives were hard at work during the trade shows. The highlight of these appearances was the Toblerone game, the icebreaker for establishing contact. The 12 different giveaways were also popular with attendees, particularly the Crypto Coin with embossed QR code that linked to the 21Shares website.

All-in-one package

standing ovation provided a comprehensive service – planning, organizing, coordinating – allowing 21Shares to concentrate fully on interacting with its target group. The first trade show appearances were coordinated and held within three weeks. The young brand tapped into the brand touchpoints of the trade show tour to further develop and position itself.

Discover the world of Dr. Hauschka.

The pop-up store’s inviting atmosphere aroused the curiosity of passers-by and customers alike. And the beautifully designed Dr. Hauschka brand experience featuring white furniture, beige carpets and wooden decorative elements encouraged people to linger and enjoy themselves. A relaxing setting in which to calmly experience the high-quality products and their benefits.

The store managed to achieve a high reach in a short period of time, thanks to influencer promotion and the programmatic campaign designed by standing ovation on target group-oriented channels with specially designed ad formats. Together with the other communication measures, this increased brand awareness, reached new, young customers and grew the community on social media. And that’s not all: it also inspired coverage in classic and digital media and a notable increase in website traffic.

To be continued.

Flexibly designed with modular elements, the Dr. Hauschka pop-up store can also be easily used at other locations and even serve as a trade fair stand. The next wellness oases in western Switzerland are already in the pipeline.

From cacao beans in Costa Rica to the counter in Glarus. They gradually discover the individual components of the secret behind the freshness: meticulous craftsmanship, fresh ingredients, short production times, in-house Läderach chocolatiers and a fresh delivery service.

One of the main attractions of the exhibition is the interactive touch wall.

One of the main attractions of the exhibition is the interactive touch wall. The installation allows visitors to flick a switch and watch FrischSchoggi™, mini mousse and truffles being made.

Experience story and content

To create the holistic visitor experience of the factory tour, our project team became fully immersed in the topic of chocolate. A Schoggi job then? “It was certainly very enjoyable. But also extremely challenging,” says Project Manager Seraina Rast. “The overarching storyline provided the foundation, which we then developed together with our customer, Läderach, and the architect, Kurt Merki Jr., along with the appropriate touchpoints. Based on this, we were responsible for creating all the visual content during this ten-month project. We designed all the text, images, graphics and illustrations, plus all the signage within the interactive experience. And we also initiated the videos produced by the team at Seed Audio-Visual Communication AG on our behalf.”

We designed the visual content plus all the signage within the interactive experience.

Promotion

As well as the exhibition project, the standing ovation team also helped to promote the factory tour on social media. The catchy text headline concept, as well as teasers for story and feed, stimulated interest in the secret behind the freshness experience.

*Our statement on the matter:

We stand by it.

The SRF DOK report of 21.09.23 “Die evangelische Welt der Läderachs – Züchtigung im Namen Gottes” has shocked the whole of Switzerland. We are deeply saddened by the events surrounding the Linth Christian School. They cannot be excused and are in massive contradiction to our own values. We recognized the necessity and importance of taking a clear stand on this issue. What sounds so simple is not always the case. So how do we manage our relationship with a client that is under intense public scrutiny for the misconduct of the previous generation?

We began working with Läderach in 2018, at a time when the generational change in leadership had already occurred. Since then, we have had the opportunity to carry out a number of projects for the company. We have always found Läderach and its employees to be open, tolerant and very respectful – even in times of crisis.

Personal conversations and our agency experience with the company have convinced us that the Läderach brand must be measured by the values that the new management lives by and the performance of its 1,800 employees. This is what we call loyalty in difficult times.

Nine years of successful teamwork

The fact that the Microsoft Café has become a must-visit red-zone venue is partly due to the longstanding collaboration between standing ovation and its Redmond-based client. For Microsoft, standing ovation is the WEF partner that performs the impossible. This was highly appreciated by the CEO Satya Nadella, who found the ideal accommodation thanks to standing ovation’s contacts.

The WEF partner that performs the impossible.

The on-site services provided by standing ovation range from booking numerous guest apartments, through shuttle services, to managing the entire Microsoft Café. The hectic WEF days are always preceded by a design and planning phase, which also focuses on the look and feel of the WEF Café.