For the second time, the Swiss Red Cross organized its Charity Gala 2022 using standing ovation’s event concept. The gala was an impassioned affair with a great many personal donations, raising one million Swiss francs.
This year, the Swiss Red Cross is supporting strong, healthy families, among other causes. In Bangladesh and Sudan, in particular, parents and their children lack the most basic necessities.
Charm and empathy set the tone.
Guests at the Red Cross Gala 2022 in St. Moritz were emotionally and financially committed to the ongoing projects in these areas: from health clinics and water ambulances to Blue Schools and an early warning system.
Magic. Charm. Soul. And excitement.
Guests enjoyed an impassioned evening in the luxurious setting of the Kulm Hotel and the highlights of the Gala Dinner program: with magic from Lionel, music from the SRC Ambassador Nubya and a warm, personal welcome from master of ceremonies Christa Rigozzi. And then: going once, going twice… the live auction with professional auctioneer, Andreas Rumbler, ramped up the excitement.
Going once, going twice… the live auction is considered to be the highlight of the annual Charity Gala.
In addition to personal experiences, personal commitments also went under the hammer: contributions to education, health and protection from harm. Those preferring to remain anonymous placed their bids in the silent auction via iPad. Here, too, it was evident that buying unique experiences at auction means much more if families can also benefit from a stable environment.
Not just any gala.
This year’s SRC Charity Gala in St. Moritz left a lasting impression on its guests. One million Swiss francs were raised, which will allow the SRC to alleviate suffering. Specifically, children and families in Bangladesh and Sudan will be given access to health care and protected from the effects of disasters.
The generous donation pot shows that a gala evening whose compelling storyline and coherent event concept results in personal commitment can create new opportunities for disadvantaged families. The standing ovation project team worked closely with the Swiss Red Cross to provide a host of other services that made this exclusive charity event a glittering success: project management, hospitality and guest handling alongside supporting communication, content, branding and screen design. The gala’s principal visual element will certainly also be remembered: a donation tree that grew steadily taller throughout the evening, symbolically showing how hope springs eternal.