Swiss Marketing Day 2014.

Current topics and high-calibre keynote speakers make Swiss Marketing Day a must for communication and marketing specialists. Michael Dancsecs, Founder and Managing Director of standing ovation, has been a member of the Swiss Marketing Day Organising Committee since 2005.

Swiss Marketing Day is an institution. More than ,1000 marketers meet at the KKL Lucerne to learn about current topics and trends. Networking also plays a vital role. The congress format is held in high regard for the high-calibre keynotes and discussions and the eagerly awaited Swiss Marketing Trophy award.

Programme.

This year’s headline topic was “Value-based Marketing”. Among the top keynote speakers was UP! founder Ron Kaufmann, educator and motivator for superior customer service and uplifting service culture. Yours Service. Georges A. Kern, CEO IWC Schaffhausen, outlined the values which a luxury brand needs to embody in order to succeed.

How do you sell coffee in a land of tea drinkers?

Sahar Hashemi, entrepreneur and founder of Coffee Republic, described to an enthralled audience how to make a great success out of selling coffee in the UK, a land of tea drinkers. And the research community didn’t miss out either: Prof. Andreas Herrmann, Director of the Institute for Customer Insight at the University of St. Gallen, provided expert insight into emotional decisions, points of reference and environmental influences.