Soirée Renault.

Being a VIP guest at the Motor Show in Geneva after it closes. This became reality for specially invited guests of Renault on 5 March 2015. At 8.00 p.m., the guests were led directly to the Renault stand for drinks.

After an entertaining presentation of the new vehicles from the Renault Suisse Managing Director, guests had an opportunity to consult one-on-one with their personal Renault contact. The distinctive atmosphere was underscored by an exclusive cocktail dinner with a magician and musical entertainment.

standing ovation was mandated to create and develop various new ideas and implement the entire gamut of event communication measures. These included designing a visual identity to lend the event the necessary exclusivity. This event identity was given a long-term dimension so it could be used for recurring events. Everything from the invitation and guest management to the give-away packaging was synced with the “Soirée Renault” event identity.