An entirely new concept focuses on the nominees for the Swiss Film Awards and their works. And provides surprises and thrills on a number of channels in the run-up to the award ceremony for the coveted Quartz trophies.
The awarding of the Quartz trophies for the best movies and movie-makers in 14 categories is a highlight of the Swiss movie world. The 24th Swiss Film Awards 2021 honored outstanding Swiss movie-makers during a digital and live ceremony from the RTS Studios in Geneva on Friday, March 26.
Change of plan. With success factors.
As the lead agency for the Swiss Film Awards, standing ovation was responsible for the award ceremony, including the redesign, organization and staging. In 2019, standing ovation impressed the Federal Office of Culture with its idea of focusing on the nominees, their works and thus the personal stories of the movie-makers. The planned concept for the Swiss Film Awards and accompanying events included a physical award ceremony in front of a live audience. But what happens when a virus turns concepts upside down and face-to-face events are no longer possible? The relevant project team redesigned the scheduled event with 850 invited guests, transforming it into a purely digital version. And found ways for the Swiss Film Awards 2021 to touch people’s hearts:
- With exciting content in the form of stories about the nominees and their works
- With a digital award ceremony from the RTS studios, where the popular presenter Mireille Jaton hosted the show, joined by the nominees via live links
- With accompanying communications on the www.quartz.ch community platform and on social media @prixducinemasuisse
- With a soundtrack by the Baldenweg siblings that provided the musical accompaniment for the event, creating an emotional connection to the movies in question
Focus: brand identity and communication.
With the 2021 ceremony, the new image of the Swiss Film Awards was primarily characterized by the redeveloped screen and studio design. And in terms of communication, editorial articles created excitement before and during the award ceremony. Specifically, text and video productions kept the movie-loving audience up-to-date on the www.quartz.ch platform and on social media @prixducinemasuisse. Plus, a live-ticker reported the highlights in real time during the award ceremony.
Awareness and reach.
The Swiss Film Awards are sponsored by the Federal Office of Culture. They are implemented in partnership with SRG SSR and the Association “Quartz” Genève Zurich and organized in collaboration with Swiss Films, Schweizer Filmakademie and Solothurner Filmtage. The Federal Office of Culture’s public tender defined specific goals for our Swiss Film Awards tasks. The aim was to increase national awareness and to position the Swiss Film Awards as a national event with global reach. Along with improving social media communications and establishing a contemporary community platform.