Swiss Marketing Forum.

Sales Power 2016.

Specialist conference for management in sales and distribution.

Sales Power is the first specialist conference for management in sales and distribution. Changing purchasing patterns, widescale digitisation and heightened competitive pressure call for fundamentally new responses.


Sales Power offers a high-calibre platform that fills a gap: An on-point exchange of experiences and opinions between decision makers. Sales Power is geared strictly to corporate practice. It’s not just about models, but also about putting them to concrete use in the market.

Brand background.

The Swiss Marketing Forum (SMF) is a leading vehicle – both actual and digital – for current, practice-based sales and marketing know-how. By facilitating commerce-centric events, forums and platforms, the SMF connects marketing specialists and creates enduring business relationships. The SMF organises Marketing Day as well as the Sales Power specialist conference and can draw on more than ten years of experience in the staging of conventions.


In addition to a series of impressive keynote addresses, further highlights of the conference included focus and specialisation workshops on topics ranging from the role of emotions in sales interactions as well as leadership and change in the distribution sector to strategic dialogue marketing – all among the most pressing sales topics going forward. Both days were rounded off with skilfully moderated networking opportunities. standing ovation provided the SMF with full support in the areas of concept design, realisation, production and communication.

Customised event identity.

standing ovation assisted the SMF in all matters revolving around congresses, events and shared communication. In addition to completely revamping the Swiss Marketing Forum brand platform, standing ovation was also tasked with redesigning Marketing Day and launching the Sales Power specialist conference, including the full range of services relating to event identity, format development, concept design and realisation.