How do you empathetically create a connection between glitz and glamor and poverty and loneliness? The Swiss Red Cross won the hearts of gala guests with a charity auction and the stories behind its projects.
Alleviating loneliness together – this compelling concept was at the center of the successful Red Cross Gala 2021 charity event. Around 200 guests enjoyed many memorable highlights: a live auction genuinely and congenially presented by Florian Inhauser, a silent auction, tombola, gala dinner and show acts by the speed painter Corinne Sutter and music from the Chris & Ray band as well as Ernesto Dolvi & Nicola Zucchi.
Alleviating loneliness together.
Other success factors also helped to achieve the donation target – moving stories, experiences and entertainment, as well as the Swiss Red Cross brand experience.
Stories and emotions.
The SRC charity gala successfully created connections. First-hand stories created a link between the guests and the aid projects. standing ovation implemented the annual SRC gala in close collaboration with the SRC and its committee.
Getting involved and demonstrating your long-term commitment.
Experiences, stories and emotions play an important role. As does getting involved and demonstrating your long-term commitment. The focus was on the personal stories behind the SRC projects in eastern Europe and central Asia. The traditional gala was therefore transformed into an adventurous journey through the projects and commitment of the Swiss Red Cross.
The perfect setting for a “new” gala.
As the lead agency, standing ovation provided the event concept, as well as a range of other services: storyline development, project management, hospitality and participant management, communication including save-the-date, invitation, gala magazine, themed island, on-site branding, video production and screen design. The six-strong standing ovation project team led by Jocelyne Montredon implemented the charity event, together with its project partners for technology and event design, smARTec and Brogleworks. Dolder Grand Hotel Zürich provided the perfect setting for the gala. The event was accompanied by consistent, distinctive communications on various channels – featuring the key visual of a picture frame adorned with flowers.