Porsche Night.

Around 1,500 Porsche fans and drivers meet every year for the exclusive Porsche Night. This year’s Night highlight was the new Porsche Panamera – and the accompanying event concept.

The Porsche Panamera marks the premiere for the perfect combination of sports car technology and limousine feeling. Four doors, four seats and a driving experience familiar from the sports car class: the Porsche Panamera is world first of the year.

Porsche has conquered the “4th dimension” with the new Panamera. That was the motto for the glamour-filled evening. The combination of Swiss market roll-out and novel multimedia event was appropriately exquisite.

A complex product presentation on colossal free-floating projection cubes.

Experience and mediality.

The spectacular multimedia staging developed by standing ovation in collaboration with the visual designers and Berlin-based company faunavisisons allowed guests to marvel at and touch the new Panamera live and up close. The complex product presentation played out on colossal free-floating projection cubes. The absolutely harmonious dramatic conception used at the event ensured that passion, world premier glamour and product information were melded into a unique experience.