LUZI Family Day.

Multi-sensory magic.

LUZI, the Swiss family-owned perfumery, has moved into its new headquarters in Dietlikon and invited the entire LUZI Family to celebrate this milestone at a family fun day, created by standing ovation.


The company has finally been reunited under the same roof at its new head office in Dietlikon. The company’s move into a new building in spring 2022 marked a milestone in LUZI’s history, which needed to be communicated and celebrated accordingly with family and friends.

Fun-packed, shared experiences.

Its new headquarters occupies a 11’000 m² site, features state-of-the-art production facilities, innovative building technology and lays the foundations for further growth. But it’s the people who work there who bring the new premises to life. And this is where our event concept comes in, placing employees, their families and friends at the center of our communications and event organization. The goal: to conjure up a fun-packed program for guests at the LUZI Family Day, using our creativity and interactive ideas. And it was a delightful event!

More than 500 visitors got to explore LUZI’s fascinating world of fragrance.

More than 500 adults and children got to explore LUZI’s fascinating world of fragrance. Together, they had a great deal of fun and got to enjoy a range of different food trucks, soap laboratory and XXL ball pool for the kids, an interactive tour of the new head office and thrilling performances by reggae star Dodo and R&B singer Naomi Lareine from Switzerland.


LUZI Family Day.

Brand positioning and fun.

Genuine live experiences connect people.

Live experiences that connect people. Fun times that create memories. At the LUZI Family Day, the management team thanked employees for their dedication and expressed their appreciation. Friends and family were able to see and discover their loved ones’ place of work. This emotional, genuine live experience created a connection and will have a lasting impact.

Impact, positioning, consolidation.

This impact and connection were not only created on a personal level. Attention was also drawn to both LUZI as a company and its move to its new headquarters that features state-of-the-art production facilities.

The company positioned itself as a pioneer of sustainability and innovation.

The company positioned itself as a pioneer of cutting-edge sustainable operations and innovative fragrance creations. And as an employer, it strengthened its relationship with its staff on a tangible and emotional level.

© Photos by Nico Schaerer
© Video by Emanuel Paliotta

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