A new place-to-be for chocolate lovers: the House of Läderach in Bilten. The vast world of FrischSchoggi™ as a holistic, sensory experience. With story and content by standing ovation.
Enjoying a truly sensory chocolate experience: who wouldn’t want that? The Swiss chocolatier opened its House of Läderach on November 13. And for many, the gates to chocolate heaven. The new event location is home to the Läderach chocolate experience and boasts a café, factory store, Schoggi exhibition, live production and studio. And also reveals a secret.
The compelling storyline interactively guides you through the vast world of the Läderach Chocolate Family.
A brand with a secret
The factory tour allows Läderach to showcase its products and position itself as an approachable brand, while conveying its values: fresh, hand-crafted and Swiss. And in an exceptionally creative and inspiring way, as Schoggi gourmets embark on a search for the secret behind the freshness of Läderach chocolate. The compelling storyline interactively and entertainingly leads them through the vast world of the Läderach Chocolate Family. Graphics and illustrations in a bold, fresh style and displays featuring modern imagery guide them along the value chain.
From cacao beans in Costa Rica to the counter in Glarus. They gradually discover the individual components of the secret behind the freshness: meticulous craftsmanship, fresh ingredients, short production times, in-house Läderach chocolatiers and a fresh delivery service.
One of the main attractions of the exhibition is the interactive touch wall.
One of the main attractions of the exhibition is the interactive touch wall. The installation allows visitors to flick a switch and watch FrischSchoggi™, mini mousse and truffles being made.
Experience story and content
To create the holistic visitor experience of the factory tour, our project team became fully immersed in the topic of chocolate. A Schoggi job then? “It was certainly very enjoyable. But also extremely challenging,” says Project Manager Seraina Rast. “The overarching storyline provided the foundation, which we then developed together with our customer, Läderach, and the architect, Kurt Merki Jr., along with the appropriate touchpoints. Based on this, we were responsible for creating all the visual content during this ten-month project. We designed all the text, images, graphics and illustrations, plus all the signage within the interactive experience. And we also initiated the videos produced by the team at Seed Audio-Visual Communication AG on our behalf.”
We designed the visual content plus all the signage within the interactive experience.
As well as the exhibition project, the standing ovation team also helped to promote the factory tour on social media. The catchy text headline concept, as well as teasers for story and feed, stimulated interest in the secret behind the freshness experience.
*Our statement on the matter:
We stand by it.
The SRF DOK report of 21.09.23 “Die evangelische Welt der Läderachs – Züchtigung im Namen Gottes” has shocked the whole of Switzerland. We are deeply saddened by the events surrounding the Linth Christian School. They cannot be excused and are in massive contradiction to our own values. We recognized the necessity and importance of taking a clear stand on this issue. What sounds so simple is not always the case. So how do we manage our relationship with a client that is under intense public scrutiny for the misconduct of the previous generation?
We began working with Läderach in 2018, at a time when the generational change in leadership had already occurred. Since then, we have had the opportunity to carry out a number of projects for the company. We have always found Läderach and its employees to be open, tolerant and very respectful – even in times of crisis.
Personal conversations and our agency experience with the company have convinced us that the Läderach brand must be measured by the values that the new management lives by and the performance of its 1,800 employees. This is what we call loyalty in difficult times.