WALA Schweiz AG.
Dr. Hauschka pop-up store.
Explore and unwind.
Why not treat yourself to a break and savor some high-quality cosmetics and skincare? The new Dr. Hauschka pop-up store offers a soothing, friendly ambiance to new customers and those already loyal to the brand.
They should immediately get a sense of the warm and unpretentious atmosphere of the Dr. Hauschka brand. And immerse themselves in an oasis of calm that inspires them to get to know new products and enjoy some me-time. But who are «they»? Dr. Hauschka appeals to people who appreciate high-quality natural skincare and cosmetics. The brand is also specifically aiming to appeal to a new, younger target group.
Discover the warm and elegant spirit of Dr. Hauschka.
Pop-up store with 360° service.
standing ovation designed a pop-up store reflecting the look and feel of the Dr. Hauschka brand. And it also offered an impressive range of services: evaluation and organization of the two locations at modissa in Zurich and at the Westside shopping center in Bern, implementation of the pop-up store with project partner Windisch AG, and consulting on communication across all relevant channels – social media, press and media.
Discover the world of Dr. Hauschka.
The pop-up store’s inviting atmosphere aroused the curiosity of passers-by and customers alike. And the beautifully designed Dr. Hauschka brand experience featuring white furniture, beige carpets and wooden decorative elements encouraged people to linger and enjoy themselves. A relaxing setting in which to calmly experience the high-quality products and their benefits.
The store managed to achieve a high reach in a short period of time, thanks to influencer promotion and the programmatic campaign designed by standing ovation on target group-oriented channels with specially designed ad formats. Together with the other communication measures, this increased brand awareness, reached new, young customers and grew the community on social media. And that’s not all: it also inspired coverage in classic and digital media and a notable increase in website traffic.
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To be continued.
Flexibly designed with modular elements, the Dr. Hauschka pop-up store can also be easily used at other locations and even serve as a trade fair stand. The next wellness oases in western Switzerland are already in the pipeline.