standing ovation goes international! 52 times, in fact. That’s how many trade show appearances we organized for cryptocurrency provider 21Shares AG. At 24 locations in Germany, Italy, the UK, Austria, Sweden, the USA and the Netherlands.
21Shares is a young, emerging brand looking to invest in activities that facilitate customer acquisition and customer care. It also wants to promote brand awareness and strengthen its market position.
Tour with 52 trade show appearances
The company opted for a “tour” with 52 trade show appearances at 24 locations in Europe and the USA. 21Shares chose the services and experience of standing ovation to make this happen. Specifically, we designed, planned and implemented the customized 21Shares brand presence for 52 trade show appearances. Precisely tailored to the needs of internal stakeholders and the target group, as well as to the local circumstances.
Customized brand appearance for 52 trade shows.
Included in the trade show service package: organization of stand construction and trade show staff, material logistics and coordination for smooth on-site operations. The challenge: dealing with the conditions at 24 different trade show locations. The adaptable trade show concept and consistently implemented look & feel attracted attention – from Stockholm to Naples and across the ocean as well.
Entertain and engage
The 21Shares sales representatives were hard at work during the trade shows. The highlight of these appearances was the Toblerone game, the icebreaker for establishing contact. The 12 different giveaways were also popular with attendees, particularly the Crypto Coin with embossed QR code that linked to the 21Shares website.
standing ovation provided a comprehensive service – planning, organizing, coordinating – allowing 21Shares to concentrate fully on interacting with its target group. The first trade show appearances were coordinated and held within three weeks. The young brand tapped into the brand touchpoints of the trade show tour to further develop and position itself.
The stops on the 21Shares trade show tour:
Amsterdam. Ancona. Berlin. Bologna. Düsseldorf. Florence. Frankfurt. Genoa. Hamburg. Hollywood. London. Lugano. Mannheim. Miami. Milan. Naples. Padua. Palm Beach. Rimini. Rome. Stockholm. Verona. Vienna. Zurich.