Xaver Gold 2016.

For an imaginative Housewarming-party.

«Be our guest.»

Making products tangible in a live context – the housewarming party staged by standing ovation for household appliance company Bauknecht was a VIP event that showed how to lend brand values a highly individual tangibility. The creative point of departure was the perfect housewarming party and all that entails: Curiosity, relaxed conversations, family feeling, laughter and enjoyment. “Bauknecht’s Housewarming Party” enthralled the XAVER jury because it created a setting in which product and service experience could be shared at both the real and the media level. The event became a sustainable content driver, and Bauknecht integrated it into its overall corporate communications strategy.