Xaver Gold 2016.
For an imaginative Housewarming-party.
“Be our Guest.” Xaver Gold for Standing Ovation.
standing ovation has added to its clutch of XAVER Gold Awards, winning another prize in the “Best Event Project” category in 2015 for “Bauknecht’s Housewarming Party”.
«Be our guest.»
Making products tangible in a live context – the housewarming party staged by standing ovation for household appliance company Bauknecht was a VIP event that showed how to lend brand values a highly individual tangibility. The creative point of departure was the perfect housewarming party and all that entails: Curiosity, relaxed conversations, family feeling, laughter and enjoyment. “Bauknecht’s Housewarming Party” enthralled the XAVER jury because it created a setting in which product and service experience could be shared at both the real and the media level. The event became a sustainable content driver, and Bauknecht integrated it into its overall corporate communications strategy.